Plausible Analytics

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You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with no credit card required.

We’re completely independent, self-funded, bootstrapped, and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us.

Visit our website for full details.

Most analytics tools are complex, slow, and difficult to use. Plausible is built to be simple, fast, and easy to understand.

“I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn’t slow down the page.” — Joost de Valk, founder of Yoast SEO

“I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look.” — Tomzur, co-founder of Kinsta

Here are the main reasons that WordPress users love Plausible.

Get all your key metrics in a single, clear dashboard.

See traffic, top pages, referrers, and conversions at a glance without digging through multiple reports or menus.

Check your traffic within your WordPress dashboard and get all essential insights on one page in one minute.

Built for speed, Plausible adds almost no weight to your pages. Our script is at least 54 times smaller than Google Analytics.

Your site stays fast, your visitors get a better experience, and your analytics won’t impact performance.

Get a clearer picture of your traffic, even when visitors use ad blockers or privacy tools.

Your stats reflect what’s actually happening on your site, not partial or distorted data. Read about our accuracy practices.

Plausible comes with in-built privacy and compliance with various laws around the world such as GDPR, CCPA, etc.

Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.

You can track your traffic without showing cookie consent banners.

Understand how people use your site and what drives results.

Track:

Plausible provides automated WooCommerce and Easy Digital Downloads analytics solutions to track conversions, revenue, and attribution.

Your stats are private by default but can be shared.

Plausible is open source software. You can inspect and verify the code on GitHub.

We’re an independent, bootstrapped company funded by our customers, not by advertising or data collection. Your data stays yours. If you’re happy to manage your own infrastructure, you can self-host Plausible too.

Switching from Google Analytics is simple and you won’t lose the insights that matter.

Plausible gives you all the essential metrics in a clean, easy-to-use dashboard, including real-time traffic, top pages, referrers, and campaign performance. No complicated configuration, no learning curve, just clear insights from day one.

Import your historical stats from Google Analytics and learn how to get the most out of your Plausible experience.

Plausible fits naturally into how WordPress sites are built and managed:

If you’re looking for a simpler and more privacy-friendly alternative, Plausible offers everything you need without the complexity.

Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features

For more information: How to setup Plausible Analytics WordPress plugin.

Plausible Analytics is a subscription-based service.

We’re funded by our customers, not by collecting or selling personal data.