Yoast SEO

Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools.

People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both.

Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach.

SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after.

Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first.

Setting up Yoast SEO is quick and straightforward. No technical background required.

Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site.

Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools.

Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves.

Yoast SEO takes care of much of your site’s technical SEO automatically, which frees you to focus on your content.

Every update delivers ongoing technical SEO enhancements automatically.

Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health:

Yoast SEO works seamlessly with popular WordPress tools:

Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery.

What it helps you tackle:

Premium highlights:

Included at no extra cost:

Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools for your store’s visibility.

Key ecommerce features:

What that gets you:

Built for WooCommerce, trusted by thousands of online stores worldwide.

Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups.

Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. Learn more about the REST API.

Access SEO data directly in code via YoastSEO()->meta->for_current_page(). Supports titles, descriptions, canonicals, and schema. Read the Surfaces API documentation.

Use the Metadata API to filter, override, or extend meta tags with WordPress hooks such as wpseo_title, wpseo_metadesc, and wpseo_canonical.

The Schema API lets you modify or extend Schema.org graph pieces, including Article, Organization, Person, Breadcrumb, and WebPage entities.

Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts.

Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks.

At the core of Yoast SEO lies the indexables system, unifying all SEO data for faster queries and consistent metadata across outputs.

Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills:

Yoast SEO: built to make search optimization accessible, reliable, and ready for the future of AI search.