Metricool - Social media and site statistics

Getting started is effortless thanks to the built-in onboarding flow. You can quickly create a free Metricool account or connect an existing one, allowing you to start collecting analytics and statistics immediately. From there, you’ll have access to a complete overview of your social media and website performance in one place.

Metricool supports a wide range of social media platforms, advertising channels, and reporting tools, allowing you to centralize all your analytics and statistics:

Whether you’re tracking Instagram engagement, analyzing Facebook reach, optimizing TikTok performance, monitoring YouTube views, reviewing LinkedIn statistics, or understanding your X (Twitter) audience, Metricool centralizes all your analytics and statistics into a single, intuitive dashboard.

If you’re familiar with tools like Google Analytics or plugins like Smash, Metricool offers a more integrated approach—combining website analytics with social media analytics and advertising statistics for a complete picture of your digital performance.

Metricool is built to simplify analytics and make social media statistics accessible, visual, and actionable. Instead of juggling multiple tools for your website and your social media channels, Metricool gives you everything in one place.

With Metricool, you can:

Unlike traditional analytics tools, Metricool focuses on combining web analytics with social media analytics, helping you understand how your content performs across every channel—including Meta platforms like Facebook, Instagram, and Threads.

The platform is designed to be powerful yet easy to use. No complex dashboards, no overwhelming data—just the statistics that matter for your social media and website growth.

For users coming from Google Analytics or using tools like Smash, Metricool provides a more complete solution by connecting your social media analytics, advertising analytics, and website analytics into one seamless experience.

Whether you’re growing your brand on Instagram, managing campaigns on Facebook, creating content for TikTok, publishing on YouTube, networking on LinkedIn, engaging on X (Twitter), or exploring newer platforms like Threads and Bluesky, Metricool gives you the analytics and statistics you need to succeed.

Really Simple Plugins is the creator of most-used plugins Really Simple Security and Complianz. With a total of ~6 million installs, we focus on making the most user-friendly and easy-to-use plugins. We work with Metricool to make the very best social media metrics and planning tool available directly in your WordPress dashboard.