Meta pixel for WordPress

official-facebook-pixel · By Facebook
400k+ installs 2.7 (164) Updated 1 month ago v5.2.2 WP 5.7–7.0.5 PHP 7.4+

Impact score

Footprint Score across the two most representative contexts.

Homepage Score

Impact measured on the public homepage

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v5.2.2 · 4 scans
Consolidated score over 90 days · 2 versions
Not enough data to publish the grade (15 scans min, currently 4).
Time
101 ms
Memory
2.0 MB
SQL
+5
Assets
1
HTTP ext.
0

Admin Score

Impact measured in the WordPress admin

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v5.2.1 · 2 scans
Consolidated score over 90 days · 1 versions
Not enough data to publish the grade (15 scans min, currently 2).
Time
0 ms
Memory
0.0 MB
SQL
+3
Assets
1
HTTP ext.
0

About

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.

You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More

The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More

Read more

You can find more information about our Privacy Policy here.

Tags
Conversions API facebook meta meta ads pixel
View on WordPress.org ↗ Homepage ↗ Support ↗

Per-version history

Show per-version detail (2 versions)

How the plugin evolves version by version.

Version Homepage Admin Last scan
v5.2.2 2 scans — 4 weeks ago
v5.2.1 2 scans 2 scans 1 month ago

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Scan history

Show individual scan log (6 scans)

Date Version Context Score Grade Time Memory
4 weeks ago v5.2.2 Homepage 96/100 A 340 ms 2.0 MB
1 month ago v5.2.2 Homepage 100/100 A 0 ms 0.0 MB
1 month ago v5.2.1 Admin 100/100 A 0 ms 0.0 MB
1 month ago v5.2.1 Admin 100/100 A 0 ms 0.0 MB
1 month ago v5.2.1 Homepage 91/100 A 92 ms 2.0 MB
1 month ago v5.2.1 Homepage 93/100 A 109 ms 2.0 MB