Independent Analytics

Independent Analytics gives you simple, common-sense stats you can use to grow your website.

It automatically tracks your visitors and adds easy-to-read reports right inside your WordPress admin dashboard.

As a Google Analytics alternative, Independent Analytics also offers superior privacy for yourself and your visitors. It does not use cookies, store personal data, or communicate with external servers. All of your data is created and stored in your WP database.

This is a free plugin and doesn’t require you to create an account on another site.

Loved by the WP Community ❤️

Independent Analytics has received praise and renown from WP Tuts, Web Squadron, WP Weekly, WP Builds, and many more publications.

Get Started in 60 Seconds

Independent Analytics starts tracking visitors immediately. No JavaScript. No code snippets. No account to create. Just install and activate, and clear your cache once if you’re using a caching plugin. Your data starts showing up right away, so you can refresh the page and check how it’s going.

Who’s it for?

Fully Private for You and Your Visitors

Without privacy friendly analytics, you could be at risk of violating regional privacy laws, such as the GDPR (DSGVO) or CCPA. Independent Analytics Analytics is a privacy first analytics solution designed from the ground up for legal compliance.

Skip the complexity of consent banners and data processing agreements by using self-hosted, cookieless analytics.

What You Can Track

Independent Analytics includes a wealth of metrics for understanding your visitors:

Metrics at a Glance

Your analytics dashboard displays all the web analytics you need in one place:

Every metric updates in real-time so you always have fresh website traffic data. Filter, sort, and segment by date range, post type, author, and many other factors.

Explore the Simple, Yet Powerful Features

Our WordPress statistics plugin is more robust than a simple hit counter and includes all of the following features:

Explore every feature with screenshots here →

Built for Speed and Accuracy

Independent Analytics is a lightweight analytics plugin that won’t slow your site down. It uses a single, optimized database query to record each visit. No external scripts. No third-party requests.

Without the need for a consent banner, your analytics are much more accurate. Only 31% of visitors accept cookie banners.

Unlike sampling-based tools, every single visit is recorded and no additional data is simulated. What you see in the dashboard is what actually happened on your site.

A Better Alternative

If you’re tired of bloated or invasive analytics tools, Independent Analytics is a refreshing change. People use it as a:

WordPress Stats You Can Count On

Independent Analytics is the WordPress stats plugin trusted by over 100,000 websites. Whether you need simple site stats for a personal blog or full website statistics for a growing business, it gives you everything in one plugin.

Use it as your complete web analytics solution: track website traffic, monitor website traffic patterns over time, and understand where your visitors come from and what they do. It’s the WordPress analytics plugin the web has been missing.

Independent Analytics Pro
Get more valuable insights with the Independent Analytics Pro plugin, which includes UTM campaign tracking, real-time analytics, click event tracking, eCommerce sales tracking (WooCommerce, FluentCart, EDD, SureCart), user journeys, form conversion tracking, HTML email reports, and a customizable Overview report.
Click here to get Independent Analytics Pro →

Who Made This?

Independent Analytics is designed and developed by Ben Sibley and Andrew Mead in the beautiful city of Philadelphia. Check out our interview on the WP Builds podcast if you’d like to hear our story.