Meta pixel for WordPress

official-facebook-pixel · By Facebook
400k+ installs 2.7 (164) Updated 3 months ago v5.2.2 WP 5.7–7.0.8 PHP 7.4+

Impact score

Footprint Score across the two most representative contexts.

6 scans · last scan 2 months ago

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Homepage Score

Impact measured on the public homepage

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v5.2.2 · 4 scans · Consolidated score over 90 days · 2 versions

Not enough data to publish the grade (15 scans min, currently 4).

What it adds to every page load

Added time
101 ms
Added memory
2.0 MB
SQL queries
+5
CSS/JS files
+1
External calls
0

Admin Score

Impact measured in the WordPress admin

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v5.2.1 · 2 scans · Consolidated score over 90 days · 1 versions

Not enough data to publish the grade (15 scans min, currently 2).

What it adds to every page load

Added time
0 ms
Added memory
0.0 MB
SQL queries
+3
CSS/JS files
+1
External calls
0

About

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.

You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More

The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More

Read more

You can find more information about our Privacy Policy here.

Description published by Facebook on WordPress.org, licensed under GPLv2.

Tags
Conversions API facebook meta meta ads pixel
View on WordPress.org ↗ Homepage ↗ Support ↗

Per-version history

Show per-version detail (2 versions)

How the plugin evolves version by version.

Version Homepage Admin Last scan
v5.2.2 2 scans — 2 months ago
v5.2.1 2 scans 2 scans 3 months ago

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Scan history

Show individual scan log (6 scans)

Date Version Context Score Grade Time Memory
2 months ago v5.2.2 Homepage 96/100 A 340 ms 2.0 MB
3 months ago v5.2.2 Homepage 100/100 A 0 ms 0.0 MB
3 months ago v5.2.1 Admin 100/100 A 0 ms 0.0 MB
3 months ago v5.2.1 Admin 100/100 A 0 ms 0.0 MB
3 months ago v5.2.1 Homepage 91/100 A 92 ms 2.0 MB
3 months ago v5.2.1 Homepage 93/100 A 109 ms 2.0 MB